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LE JUST x Mailboosters

Success Case

LE JUST, a rapidly growing Dutch streetwear brand, had not yet implemented a structured email marketing strategy. Aiming to strengthen customer loyalty and drive revenue growth, they decided to approach this channel professionally. In this case study, we highlight how we collaborated to develop an effective email marketing strategy and achieved successful results.

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1. The challenge

LE JUST did not have a structured email marketing strategy. Occasional campaigns were sent, but no automated flows were in place. As a result, the brand missed opportunities to engage customers and drive consistent revenue growth.

2. The solution

We built the flows step by step using a new template. Through A/B testing, we continuously optimize both campaigns and flows for better performance.

3. The result

The end result is that email marketing now generates over 23% additional revenue per month within just three months.

What we did

For LE JUST, we conducted an in-depth analysis of the streetwear audience to understand their needs and preferences. Based on these insights, we developed an email marketing strategy with automated flows and campaigns that seamlessly align with the brand’s style and identity. The focus was on compelling, audience-driven copywriting and visually engaging design that reinforces LE JUST’s streetwear culture. By combining the right sending frequency with smart segmentation, we successfully built the email marketing strategy from the ground up.

What we got

In just three months, email marketing drove an average revenue increase of 23%. This success was the result of a tailored strategy. By implementing targeted segmentation and attracting the right customers, we not only boosted revenue but also enhanced the customer journey – leading to stronger customer retention and a higher lifetime value.
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Our LE JUST email designs

To match LE JUST’s branding, we designed clean and visually appealing email flows that align with their website’s aesthetic. These flows are tailored to their persona: concise, to the point, and focused on driving conversions.
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Summary

Through a tailored strategy and continuous optimization, we helped LE JUST generate over 23% additional revenue from email marketing within just three months. By expanding the email list and creating targeted campaigns, we built an engaged customer base. Both LE JUST and our team are thrilled with the results!
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About LE JUST

LE JUST is a Dutch streetwear brand founded in 2013. The brand focuses on modern and minimalist clothing, with a strong emphasis on quality and comfort. With a growing online store, LE JUST attracts customers both nationally and internationally.
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Ready for your boost?

Our team of specialists is ready to help you achieve your goals.

Contact us for a free introductory meeting and discover what Mailboosters can do for your webshop.