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Vilix The Label x Mailboosters
Success Case
Vilix The Label, a brand specializing in sustainable and vegan handbags, creates products that are both stylish and functional. The brand aims to inspire customers to make conscious choices while shopping, believing that you can look amazing and feel great without causing harm to animals or the environment.
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1. The challenge
Vilix’s email marketing account had only a few automations in place, and the campaigns sent were not optimized, leading to underwhelming results.
2. The solution
We revamped Vilix The Label’s email marketing from start to finish, creating a strategy tailored to their target audience to ensure greater relevance and impact.
3. The result
The emails now look much more professional, resonate strongly with the audience, and deliver significantly improved results. Currently, 20% to 25% of revenue is generated through email marketing.
What we did
- Professional Design, Optimized Flows, Targeted Campaigns
To help Vilix The Label grow through email marketing, we focused on:
Consistency in Branding: Professional emails aligned with the brand identity.
Strategic Flows: Automations tailored to customer behavior and preferences.
Frequency and Relevance: Regular campaigns with valuable content to keep customers engaged.
What we got
- 20-25% Revenue Through Email Marketing
During the collaboration, Vilix The Label experienced continuous growth. Through ongoing optimization and testing, we achieved consistent revenue growth with a healthy balance between campaigns and flows.
The results. The results. The results. The results. The results. The results. The results. The results. The results. The results. The results.
Summary
Currently, 20% to 25% of total revenue comes from email marketing, with 40% from campaigns and 60% from flows.
This is a healthy distribution, showing that many new or returning customers place repeat orders based on the campaigns sent. Both we and the client are satisfied with the results achieved so far. We continue to test and optimize as needed to achieve even better outcomes.
Email Revenue
+ 0 %
Click Rate
0 %
Open Rate
0 %
The Client. The Client. The Client. The Client. The Client. The Client. The Client. The Client. The Client. The Client. The Client.
About Vilix The Label
Vilix The Label combines style, sustainability, and ethics in their vegan handbags. The brand seeks to inspire customers to make conscious choices without compromising on fashion or quality.
Ethical Luxury for Everyone
“We’ve been working with Mailboosters for nearly two years now. At the time, we were looking for a partner who could truly align with our brand story and create both converting and informative emails based on that perspective. They excel at this like no other, consistently bringing great ideas and new concepts to the table. Both the flows and campaigns always look top-notch. Additionally, a major advantage is that they closely monitor the data and use it to drive new concepts. Mailboosters is definitely highly recommended for outsourcing your email marketing!”
Floris Hendrickx
Owner of Vilix The Label
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