WildcameraXL x Mailboosters

WildcameraXL offers an innovative product for nature enthusiasts, hunters, and security professionals: trail cameras that detect motion and capture it through photos and videos. The potential of email marketing had not yet been fully realized. Thanks to our expertise, we turned this around in a short time with impressive results. Read how we did it in this case study!

Project summary. Project summary. Project summary. Project summary. Project summary. Project summary. Project summary. Project summary.

1. The challenge

WildcameraXL’s email marketing was outdated. Occasional campaigns were sent, but they were not optimized.

2. The solution

We helped WildcameraXL optimize their email marketing with accompanying A/B tests.

3. The result

The result is a happy client with email marketing now running smoothly and effectively.

What we did

For WildcameraXL, we thoroughly analyzed the target audience (nature enthusiasts), which resulted in:
– Short, Powerful Copy: Tailored to the interests of the audience.
– Visually Strong Emails: Highlighting nature and wildlife through captivating imagery.
– Optimal Frequency: Combining well-timed campaigns and flows to turn email marketing into a strategic revenue generator.

What we got

During the collaboration, continuous optimization led to: – Revenue growth from 3% to 22% of total sales. – High-performing flows and campaigns, continuously refined each month. – A significant increase in active, engaged email list profiles.

The results. The results. The results. The results. The results. The results. The results. The results. The results. The results. The results.

Summary

Before we started helping Stijn, we conducted a baseline measurement to determine where the email marketing stood and where we wanted to go. We discovered that only 3% of total revenue came from email marketing—a number that had significant room for improvement. In the first month, we increased this to 22%! The revenue was divided between flows and campaigns: 8% came from flows, and the remaining 14% from campaigns. This analysis showed that campaigns were particularly effective for this client. Both the client and our team are very satisfied with the results achieved.

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The Client. The Client. The Client. The Client. The Client. The Client. The Client. The Client. The Client. The Client. The Client.

About WildcameraXL

WildcameraXL provides a unique product for nature enthusiasts, hunters, and security professionals: trail cameras that detect motion and capture it in photos and videos. For example, you can see which animals appear in your garden. Their target audience mainly consists of people who love nature and wildlife.

The Expert in Trail Cameras

“Mailboosters has significantly helped us as a webshop to generate more revenue from both automated email flows (such as abandoned cart emails) and structured campaigns. Our branding and house style are now much better reflected in our emails and designs, thanks to Mailboosters’ work. Everything is A/B tested and communicated to us in a very clear and pleasant way. Mailboosters provides multiple options and expert advice on what they believe works best—and in most cases, they’re right! I would describe Mailboosters as creative, goal-oriented, and analytical. For some flows, we’ve more than doubled our revenue. Highly recommended by WildcameraXL.nl!”

Stijn Madou

Owner of WildcameraXL

Other cases. Other cases. Other cases. Other cases. Other cases. Other cases. Other cases. Other cases. Other cases. Other cases. Other cases.

WildcameraXL x Mailboosters

1. The challenge

2. The solution

3. The result

What we did

What we got

Summary

About WildcameraXL

The Expert in Trail Cameras

Stijn Madou

Lio

SOLIT Socks

Vilix The Label

Lavistique

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Ready for your boost?

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