Dark Mode
SOLIT socks offers the solution we’re all familiar with… socks that slide down. With their problem-solving product, they aim to help all of the Netherlands prevent this irritation.
Thank you for reading this post, don't forget to subscribe!Since we know how annoying this issue can be, we’re more than happy to assist them! We’d love to explain to you how we’ve done that further within this case study!
SOLIT socks was founded by Tim and Olaf, two ambitious entrepreneurs with expertise in the media and fashion industries. Together, they experienced the issue of ankle socks slipping down. A solution was desperately needed…
Keeping this problem in mind, they started designing a revolutionary sock that doesn’t slide down: SOLIT socks! These socks are not only comfortable and functional but also feature a cool design, allowing you to pair them with any outfit and sneaker!
SOLIT socks managed the email marketing themselves. They occasionally sent out campaigns and hadn't activated any flows yet.
We've created the flows step by step using a new template. Through A/B testing, we continue to enhance the campaigns and flows.
The result is that through email marketing, more than 40% additional revenue comes in monthly.
When diving into email marketing, understanding the target audience is crucial. That’s why, at the onset of our collaboration, we thoroughly analyzed the audience.
Considering it’s a relatively young and modern demographic, we tailored our copywriting to be concise and focused. In design, we predominantly used lifestyle photos to highlight the SOLIT socks experience.
Throughout the campaigns, we closely monitored statistics to determine the optimal sending frequency. We also identified successful campaign concepts. Thanks to the right design and copywriting, coupled with these strategic points, we can confidently label it a true success for Solitsocks.nl!
”Mailboosters are experts in the field of email marketing. They actively brainstorm about the possibilities and opportunities within our earned media.
They consistently keep us updated on the achieved results and clearly outline the next steps based on these outcomes. Thanks to Mailboosters, our email marketing has become even more valuable for us and our clients!”
– Olaf Habraken (Owner SOLIT socks)
Throughout our collaboration, we’ve progressively optimized within the account. This step-by-step approach led us to achieve this additional revenue for SOLIT socks.
As a result:
By significantly growing the email list since the collaboration began, we’ve generated many new profiles to engage with through campaigns. The customers are highly involved with the brand, and we can see this reflected in the statistics:
We can also confidently state a true success within the flows, as these are optimized monthly to achieve better statistics consistently.
Both the client and ourselves are pleased with these results, and we aim to achieve more of these fantastic outcomes in the future.
Are you next?
Get in touch with Bas! He’s ready to assist you and explore the possibilities.
Ready for a boost in your business? Schedule a call using the button below.
