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Vilix The Label, a brand known for its stylish and sustainable vegan handbags, has been collaborating with Mailboosters for over a year. This partnership has led to the enhancement of their email marketing efforts, including email automations and monthly campaigns that significantly increased customer engagement and sales.
The mission of Vilix The Label is to prove that fashion can be ethical, stylish, and of high quality. The brand aims to encourage customers to make mindful shopping choices, showing that it’s possible to look and feel great without causing harm to animals or the environment.
In Vilix’s account, there were only a few email marketing automations set up, and the campaigns sent out were not optimized. As a result, the outcomes were disappointing.
We've completely revamped Vilix the Label's email marketing from start to finish, creating a strategy focused on the target audience to become much more relevant to them.
The emails now look much more professional, and the results have improved significantly. Currently, 20% to 25% of the revenue is generated through email marketing.
We began by designing an email marketing template to create a more professional look. This template was aligned with the website’s brand style. Then, we thoroughly revised the automations in the account, paying special attention to the preferences and needs of the target audience.
After activating the new automations, we immediately saw positive results and began rolling out campaigns. These campaigns contained information relevant to the target audience, leading to increased engagement, sales, and brand awareness.
We started with six campaigns a month, and as Vilix The Label quickly grew, so did our email list. This allowed us to increase to ten campaigns per month.
”AA”
– AA (Owner AA)
Currently, 20% to 25% of total revenue comes from email marketing, with 40% coming from campaigns and 60% from flows.
This is a healthy distribution, showing that many new and returning customers are placing orders from the campaigns being sent out. We are pleased with the results being achieved now.
We’ll continue to test and optimize where necessary to achieve even better results.
Get in touch with Bas! He’s ready to assist you and explore the possibilities.
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