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Lio is there for every smoker who wants to quit, with no chemicals, no nicotine, and thus a great alternative. Currently, Lio is available in the Netherlands, Belgium, England, and Germany, and they plan to expand to more countries.
Lio saw opportunities in email marketing and got in touch with us. Naturally, we were eager to contribute to this wonderful mission!
Lio handled the email marketing themselves. There was only one flow in place, and occasionally a campaign would be sent out.
We set up the entire email marketing for Lio, thereby improving the customer journey.
The result is that through email marketing, more than 25% additional revenue comes in monthly.
We placed a pop-up on the website where you could sign up to receive a mystery discount. We achieved a 14% sign-up rate, which is an exceptional result considering the benchmark is around 5%. This result allowed us to grow the email list rapidly. As a result, we can send emails to a larger audience, enabling us to retarget more people.
We also improved the customer journey by sending emails after the purchase, such as handy tips for quitting smoking or blogs that contain a lot of information about quitting smoking. In this way, we encourage customers to use Lio instead of falling back into bad habits.
The email marketing is currently carried out in multiple languages, making it more effective to reach the customer. In the future, more languages will be added, and we will also implement this within the email marketing.
”We started Mailboosters a few months ago with no experience in email marketing. What a good choice that was! We really underestimated the power of email.
Our repeat customers have skyrocketed since we started working with them. The team is professional, knowledgeable and always available for questions. Highly recommended for anyone looking to improve their marketing strategy!”
– Mees (Owner LIO)
Our team implemented a multilingual pop-up strategy to expand our email list. We send 6-12 campaigns monthly in various languages, achieving the desired results.
In the graph next to this, you can see a clear upward trend. The line represents the effect of email marketing on revenue. By frequently emailing about the products and their benefits, we have managed to increase repeat purchases.
Both the client and we are very satisfied with the results and look forward to continuing this successful collaboration in the future.
Get in touch with Bas! He’s ready to assist you and explore the possibilities.
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